Unlike CDP vendors, big consultancies buy little consultancies all the time. So it isn’t big news that Accenture has purchased Media Hive, which provides e-commerce solutions and specializes in supporting the Salesforce Commerce Cloud (formerly Demandware). But it’s still interesting to see firms like Accenture expanding their presence in the marketing technology world.
Here’s a fun item: Toronto-based Cluep analyzes images that people post on social media, extracts information such as brands, products, and activities, and uses it to target real-time advertising. It also identifies the age, gender, and ethnicity of people in the pictures; analyzes sentiments expressed towards topics, brands, and keywords; and incorporates weather and location-based targeting. On second thought, is that fun or is it creepy?
Social media analytics firm DataSift announced a new Media Strategies API that will use insights from social data to help ad agencies define target audiences and content topics. The new product is an extension of DataSift’s core business of analyzing LinkedIn, Facebook, Twitter and other social streams. Shockingly, DataSift doesn’t call itself an artificial intelligence firm, although it does mention natural language processing, machine learning, and Big Data.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.