Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.

You probably don’t need a reminder of why identification is important, but, just in case: digital identity network ID.me has released a Forrester study that found 15.4 million people were identify fraud victims in 2016, with losses estimated at $16 billion.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.