Social Media Analytics Vendor DataSift Announces Media Strategy API

Social media analytics firm DataSift announced a new Media Strategies API that will use insights from social data to help ad agencies define target audiences and content topics. The new product is an extension of DataSift’s core business of analyzing LinkedIn, Facebook, Twitter and other social streams. Shockingly, DataSift doesn’t call itself an artificial intelligence firm, although it does mention natural language processing, machine learning, and Big Data.