Google has announced a program to give marketing mix model providers better access to its media data. It provides spending details by campaign across all Google video, display and search properties in a standardized format. Initial partners include Marketing Management Analytics, Neustar Marketshare, and Nielsen.
Data quality and identity tool vendor Melissa has announced a “comprehensive customer data management platform” that combines Melissa’s data cleaning and enrichment with Pentaho data extraction, transformation, and loading. The combined solution, called Contact Zone, includes a drag-and-drop interface for building process flows and hundreds of integrated connectors to common source systems. It’s probably too technical to consider a CDP but it’s certainly something a company’s IT department could use to build their own unified customer database.
Alphonso also watches the OTT watchers, in its case through content recognition software embedded in more than 30 million smart TVs, gaming consoles, mobile apps, and other devices.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.