Alphonso Connects OTT Viewing with Offline Purchases

Alphonso also watches the OTT watchers, in its case through content recognition software embedded in more than 30 million smart TVs, gaming consoles, mobile apps, and other devices. The company builds a database of programs and ads being broadcast on conventional (“linear”) TV and matches it against content viewed on each device.  This lets it know who saw what, including which ads.  An advanced version measures ad impact by connecting viewing history with online and offline purchase data from IRI, MasterCard, and others. Alphonso just launched a SaaS product that allows real-time analysis of its data.

More News

Next Article

Pyze Enterprise Edition Adds External Data to App Marketing and Analytics

April 10, 2017

Pyze gives mobile and Web app publishers advanced campaigns and analytics in a single package. It has just released an Enterprise Edition that can import data from external sources and manage customer experience across multiple applications. There’s a heavy dose of artificial intelligence for things like classifying data, identifying segments, and personalized messaging. If it seems wrong to isolate app marketing from everything else, bear in mind the target is app publishers who only have that one channel.

CDPI Newsletter
Featured Article

Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

CDPI Newsletter