BloomReach, a machine learning-based e-commerce recommendation platform, announced it has purchased Hippo, a personalized Web content management system. Clearly they complement each other. But in a world where everything is supposed to plug into everything else via APIs, it’s interesting to see what looks suspiciously like old-school product integration. Are they telling us that API integrations aren’t quite as smooth as promised?

The Weather Company launched Watson Ads today, the first-ever consumer use of IBM Watson technology for advertising purposes. Watson Ads let consumers interact with a brand via IBM Watson, by allowing them to ask questions via voice or text and receive highly personalized information about the brand’s advertised product or offering.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.