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BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience Platform

BloomReach, a machine learning-based e-commerce recommendation platform, announced it has purchased Hippo, a personalized Web content management system. Clearly they complement each other. But in a world where everything is supposed to plug into everything else via APIs, it’s interesting to see what looks suspiciously like old-school product integration. Are they telling us that API integrations aren’t quite as smooth as promised?

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New Customer Experience Analytics Solution from NetBase Drives Business Results Transforms Customer Data into Action to Fuel Every Aspect of Your Business

October 25, 2016

NetBase announced a new Customer Experience Analytics solution which ingests customer feedback from social media, digital, surveys, customer care and other sources and uses natural language processing to find actionable insights. It’s working with aggregate data, not tracking individual customers.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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