Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey.  But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring.  One interpretation: they feel they’re as data-driven as they should be.

This Winterberry Group study also explores the shift to first-party data, with a particular focus on collaborative solutions such as data cooperatives and exchanges.  Less than one-third of their sample say they have fully implemented a first-party data strategy, although nearly all have defined one.  Read it for a good explanation of key terms and concepts.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.