We just checked with Jamie, our Department of the Obvious Senior Intern, who confirmed that, yup, there’s a lot of marketing data for sale. Neutronian helps marketers make smart choices by certifying the quality of different sources. They just announced a deal with audience data marketplace Eyeota to certify selected Eyeota data suppliers.
Customer analytics is the most valuable CDP application, ranking ahead of identity management, cross channel activation, real-time orchestration, and audience management, according to this Merkle survey. Most of the report is explores the growing importance of first-party data as third-party data becomes harder to find. But we like CDP news the best.
B2B data collector Rhetorik is doing its bit to improve data quality by comparing a company’s own data with Rhetorik’s information. Its DataCliniq service will report on errors, make corrections, and add new companies and contacts. Prebuilt integrations are available with Salesforce, Microsoft Dynamics, HubSpot, Market and others.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.