B2B data collector Rhetorik is doing its bit to improve data quality by comparing a company’s own data with Rhetorik’s information. Its DataCliniq service will report on errors, make corrections, and add new companies and contacts. Prebuilt integrations are available with Salesforce, Microsoft Dynamics, HubSpot, Market and others.
We just checked with Jamie, our Department of the Obvious Senior Intern, who confirmed that, yup, there’s a lot of marketing data for sale. Neutronian helps marketers make smart choices by certifying the quality of different sources. They just announced a deal with audience data marketplace Eyeota to certify selected Eyeota data suppliers.
Data quality starts at home. I mean literally, home, as in where you live. With that in mind, Snap just bought location data platform StreetCred to help build location-based products. Surveillance capitalism marches on.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.