In Brief: PA breach lawsuit may impact credit card industry
If court decides payment losses can be passed on to merchants.
If court decides payment losses can be passed on to merchants.
Reality check: a majority of consumers don’t want to share data with you –57% in US (44% globally) would forego personalization to protect their data -20% globally abandoned or reduced use of a brand over data practices -19% switched to a competitor they believe had better data policies
And when all else fails, we can fuss about social media. Let’s pluck a random item from the ether: Google-owned YouTube has unilaterally changed its terms of service to let it run ads on some videos without sharing revenue with the creator. Most affected will be creators with too little volume to qualify for YouTube’s Partner Program. This could include B2B marketers with niche audiences, whose viewers might now see ads for competing products. How does that sound?
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.