Reality check: a majority of consumers don’t want to share data with you
–57% in US (44% globally) would forego personalization to protect their data
-20% globally abandoned or reduced use of a brand over data practices
-19% switched to a competitor they believe had better data policies
Microsoft commits to surpass EU requirements post Shield Claiming to be the first company to respond to EU data protection regulations following the Schrems II ruling, Microsoft charts a path to compliance. Plans include paying users if their data is disclosed, and contesting government requests for public or enterprise data when it is lawful to grant it.
If court decides payment losses can be passed on to merchants.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.