Reality check: a majority of consumers don’t want to share data with you
–57% in US (44% globally) would forego personalization to protect their data
-20% globally abandoned or reduced use of a brand over data practices
-19% switched to a competitor they believe had better data policies
Microsoft commits to surpass EU requirements post Shield Claiming to be the first company to respond to EU data protection regulations following the Schrems II ruling, Microsoft charts a path to compliance. Plans include paying users if their data is disclosed, and contesting government requests for public or enterprise data when it is lawful to grant it.
If court decides payment losses can be passed on to merchants.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.