Massachusetts’ new law balances police needs to identify unknown persons with minimizing errors inherent in facial recognition technology. The law allows officers access to information, but only after getting a judge’s permission and having the search run via the state police, FBI, or motor vehicle department. The hope is this will produce more accurate results than allowing officers to search for photo matches via facial recognition apps they select on their own.
Effective immediately, OneTrust has incorporated DocuVision’s data redaction capabilities into its own. The combined technology, OneTrust Data Redaction, will enable companies to find, redact and protect sensitive data in documents and emails.
Inspectors, surveyors and others who take photos with mobile devices to do their work now have a new tool that can ensure they don’t capture and keep facial images and other objects of personally identifiable information. Fulcrum’s no-code mobile app platform can delete or obscure those objects in photos using AI, rather than requiring manual de-identification.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.