Personalized Experiences Least-Favored Way to Improve Loyalty: Persado Survey
Marketers rate personalized experiences below better customer experience, better onboarding, more offering awareness, and even more flexible payment terms in their plans to increase loyalty, according to this Persado survey. Very interesting, although the real focus of the survey was the use of artificial intelligence in marketing. In a nutshell: it’s growing, profitable, and increasingly used to create content. Download for details.