News

Verizon Media Uses Real-Time Signals to Target Anonymous Individuals

Verizon Media’s new Next-Gen Solutions use AI to help replace cookies, by applying machine learning to predict behavior of anonymous users based on real-time data such as location, device type and weather.  Verizon Media has a separate product, ConnectID, to target ads when a company does know user identity.

More News

Next Article

Personalized Experiences Least-Favored Way to Improve Loyalty: Persado Survey

April 16, 2021

Marketers rate personalized experiences below better customer experience, better onboarding, more offering awareness, and even more flexible payment terms in their plans to increase loyalty, according to this Persado survey.    Very interesting, although the real focus of the survey was the use of artificial intelligence in marketing.  In a nutshell: it’s growing, profitable, and increasingly used to create content.  Download for details.

CDPI Newsletter
Previous Article

Wyng Launches Zero-Party Data Portal and Recommendations

April 16, 2021

Why settle for replacing third party data with second- or first-party data when you can take it all the way to zero, asked no one ever.  But that hasn’t stopped Wyng from touting its zero-party data solutions, which get customers to intentionally share their data through quizzes, surveys, product finders, and such.  The company has just added two new components: a portal to let customers directly update their information and a zero-party-data-based recommendation engine.

CDPI Newsletter
Featured Article

Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

CDPI Newsletter