Shoppable ads are a hot topic right now. But The Harris Poll finds just 36% of consumers said they’d actually buy something directly from an in-show ad, perhaps because nearly 80% do other things while ads are being shown. More might engage if they were rewarded with a discount or subsequent ad-free viewing.
Signs and other “out of home” media are probably the oldest form of advertising, so there’s something faintly amusing about buying them with programmatic technology and using mobile devices to track the results. Or not. Either way, you might like to know that Verizon Media has just launched full-funnel self-service product suite so you can plan, buy, measure, and optimize your digital out of home ads in the most modern ways possible.
In a 500-page document, NOYB says 81% of companies had no “reject” option on the first page, 73% used deceptive colors to get users to “accept,” and 90% gave no easy ways to withdraw consent.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.