One way that brands show they’re responsible is by not advertising near inappropriate content. Ad quality platform Pixalate recently launched a Publisher Trust Index that reports on quality metrics including brand safety, fraudulent traffic, viewability, and other factors for top 100 mobile and connected TV apps. The ratings are based on proprietary algorithms, so they must be right.
Covid may have changed some things, but consumers worldwide are as cynical about brands as ever, according to the latest Havas Meaningful Brands report. Fewer than half (47%) see brands as trustworthy and 71% doubt brands will deliver on their promises. Despite this pessimism, 73% of consumers believe that brands should act for the good of society and 53% say they’d pay more for a brand that takes a stand.
If you’re looking for a broader measure of brand perceptions, BlueOcean analyzes data from hundreds of sources including social media, forums, review sites, and financial reports to understand consumer attitudes towards brands. They’ve just announced they’ll release an API later this year that will let third party applications access this data.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.