If you’re looking for a broader measure of brand perceptions, BlueOcean analyzes data from hundreds of sources including social media, forums, review sites, and financial reports to understand consumer attitudes towards brands. They’ve just announced they’ll release an API later this year that will let third party applications access this data.
One way that brands show they’re responsible is by not advertising near inappropriate content. Ad quality platform Pixalate recently launched a Publisher Trust Index that reports on quality metrics including brand safety, fraudulent traffic, viewability, and other factors for top 100 mobile and connected TV apps. The ratings are based on proprietary algorithms, so they must be right.
Have we mentioned recently that it’s helpful to unify customer data? The folks at Qualified just raised a $51 million Series B to do that, specifically in the form of identifying Web site visitors, finding internal and third party data about them, and then using it to help chat agents, sales reps, and others. Their system only works with the Salesforce Sales cloud.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.