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Consumers Distrust Brands Yet Hope They’ll Do Good: Havas Survey

Covid may have changed some things, but consumers worldwide are as cynical about brands as ever, according to the latest Havas Meaningful Brands report.  Fewer than half (47%) see brands as trustworthy and 71% doubt brands will deliver on their promises.  Despite this pessimism, 73% of consumers believe that brands should act for the good of society and 53% say they’d pay more for a brand that takes a stand.

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Just 24% of Omni-Channel Personalization Investments Are a Clear Success: Twilio Segment Survey

June 3, 2021

Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important.  As usual, consumers say they expect personalized experiences but also care about privacy and security.  Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success.  (Another 59% say they’re “somewhat” successful.)

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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