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Consumers Distrust Brands Yet Hope They’ll Do Good: Havas Survey

Covid may have changed some things, but consumers worldwide are as cynical about brands as ever, according to the latest Havas Meaningful Brands report.  Fewer than half (47%) see brands as trustworthy and 71% doubt brands will deliver on their promises.  Despite this pessimism, 73% of consumers believe that brands should act for the good of society and 53% say they’d pay more for a brand that takes a stand.

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Just 24% of Omni-Channel Personalization Investments Are a Clear Success: Twilio Segment Survey

June 3, 2021

Twilio Segment doesn’t have identity resolution news today, but they did just issue a report that shows why it’s important.  As usual, consumers say they expect personalized experiences but also care about privacy and security.  Business answers are less predictable: 85% are providing personalized experiences but just 24% say their omni-channel personalization investments are a success.  (Another 59% say they’re “somewhat” successful.)

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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