Closing the cookieless loop, you can follow those cookieless ads to cookieless audiences with Contentsquare’s new cookieless analytics solution. The magic here is Contentsquare’s detailed behavior analysis – down to mouse movements and screen touches – which enables marketers to understand customer intent without knowing their identities. It’s a cookieless dream come true.
Adtech vendor Yieldmo has introduced a cookieless ad exchange, which classifies inventory based on a wide range of contextual signals including situation, topic, environment, and customer behavior. Think of it as contextual targeting on steroids. The good news according to Yieldmo is their approach lets publishers sell non-addressable inventory that would otherwise be undervalued.
The founders of just-launched CDP Nessie are certainly on-trend: no-code, small business focus, Google Cloud Platform-based, and an integrated AI-based recommendation engine. Pricing starts around €400 ($480) per month. I’m sure there’s a perfectly good reason the Belgium-based company founders, who have no obvious connection with Scotland, chose to name their company after the mythical Loch Ness beast.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.