Also speaking of trust, our friends at Facebook have announced plans to inject advertisements into virtual reality experiences on their Oculus mobile app.  What’s entertaining, and a bit pitiful, is that most of the announcement is devoted to explanations of how Facebook will absolutely, sincerely, and completely respect users’ privacy.  Raise your hand if you’re convinced.  (I saw that.)

Adtech vendor Yieldmo has introduced a cookieless ad exchange, which classifies inventory based on a wide range of contextual signals including situation, topic, environment, and customer behavior.  Think of it as contextual targeting on steroids.  The good news according to Yieldmo is their approach lets publishers sell non-addressable inventory that would otherwise be undervalued.

CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.