A cynic might ask whether Nielsen’s much-criticized ad audience data is part of the ad fraud problem or the solution.  But I am much nicer than that.  So I’ll politely report that Nielsen is now working with Roku on a “four screen” ad measurement, reporting on deduplicated audiences across live TV, connected TV, desktop, and mobile video.  It’s one more component of the long-awaited Nielsen One cross-everything measurement service now promised for release in December.

I’ve given up the search for truth and am looking for a good fantasy, said a favorite t-shirt from years past.  Along those lines, let’s just focus on cool tech stuff.  Using AI to generate marketing copy fits that bill nicely, so we’ll report that Regie just raised a $10 million Series A to do just that.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.