I’ve given up the search for truth and am looking for a good fantasy, said a favorite t-shirt from years past. Along those lines, let’s just focus on cool tech stuff. Using AI to generate marketing copy fits that bill nicely, so we’ll report that Regie just raised a $10 million Series A to do just that.
This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks. That’s interesting but hard to take seriously when the same survey put the figure at 42% last year. Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year. Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts. Color me perplexed.
It’s great that AI can write marketing copy, but what if people don’t want marketing content from any source? This StoryStream study finds that just 38% of online shoppers find brand-created assets impactful, compared with 62% for user-generated content (UGC). In fact, more find UGC to be important (72%) than personalized content (49%). Did we mention that StoryStream sells UGC tools?
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.