Companies pulling back from diversity commitments out of fear of right-wing boycotts may be in for a rude awakening: a new poll shows that 45% of Democrats have stopped shopping at their favorite stores because of politics, compared with just 34% of Republicans. Looks like Target isn’t the only target of left-wing consumer discontent.
Journify, a U.S. and U.A.E.-based composable data platform that also offers a conversion API tool has secured $4 million in funding. Launched in March 2024, Journify applies AI in a number of advertising use cases including predictive AI for user behavior analysis, advanced, cross-channel attribution and real-time data health alerts. The round was led by VC firm Silicon Badia.
The 2025 Customer Engagement Review from Braze says that, while 85% of senior marketers are concerned their messages aren’t hitting home, 60% of brands that exceeded their revenue goals were very concerned with making emotional connections to customers. Key to this personalization, but 99% of the over 2,000 executives surveyed say personalization plans are impacted by privacy worries. Almost a third aren’t testing their engagement efforts because of resource constraints.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.