Account Based Marketing Moving Past Pilot Stage: Sirius Decisions Study

Does it seem you’ve heard a little less hype about Account Based Marketing recently? It’s not your imagination: the Google Trends line has been pretty much flat since January. But that could just mean that ABM has moved past hype to adoption. Sirius Decisions’ 2017 State of Account Based Marketing report found the percentage of ABM users who have moved past pilots to full deployment grew from 40% to 62% since their 2016 study. Perhaps more important, 91% of respondents said ABM was creating larger deal sizes and 60% credited it with higher influenced revenue.