Accretive Media Offers Programmatic Digital Out-of-Home Media Buys Based on Individual Data

Just-launched Accretive Media offers another version of marketing through public screens. In their case it’s ads on digital out-of-home displays in nearly 100,000 malls, train stations, restaurants, airports, and such. The ads are sold via programmatic bidding, relying on device tracking to know who is nearby and a pool of individual-level profiles to know their details. The company is notably vague on whether the ads are targeted at specific individuals (super-creepy!) or on an aggregate profile of people near a given screen at the time (more likely and probably a better way to do things).

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Bolstra Raises $1.5 Million for Customer Success Management

February 7, 2018

Assembling unified data for customer success management is a core use case for Customer Data Platforms. That’s why you should care that Bolstra has just raised $1.5 million for its B2B customer success platform. It’s the company’s second “seed” round, following a $1.5 million raise last February. Bolstra tracks customers through their lifecycles, recommends actions, and provides structured workflows for those actions. It builds a complete view of each customer but doesn’t share it as easily as a true CDP.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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