Accretive Media Offers Programmatic Digital Out-of-Home Media Buys Based on Individual Data

Just-launched Accretive Media offers another version of marketing through public screens. In their case it’s ads on digital out-of-home displays in nearly 100,000 malls, train stations, restaurants, airports, and such. The ads are sold via programmatic bidding, relying on device tracking to know who is nearby and a pool of individual-level profiles to know their details. The company is notably vague on whether the ads are targeted at specific individuals (super-creepy!) or on an aggregate profile of people near a given screen at the time (more likely and probably a better way to do things).

More News

Next Article

Bolstra Raises $1.5 Million for Customer Success Management

February 7, 2018

Assembling unified data for customer success management is a core use case for Customer Data Platforms. That’s why you should care that Bolstra has just raised $1.5 million for its B2B customer success platform. It’s the company’s second “seed” round, following a $1.5 million raise last February. Bolstra tracks customers through their lifecycles, recommends actions, and provides structured workflows for those actions. It builds a complete view of each customer but doesn’t share it as easily as a true CDP.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter