Action IQ CX Hub Separates CDP from Activation

ActionIQ has repackaged its product as CX Hub, creating separate modules to build profiles (the CDP), create audience segments, manage customer journeys, and support real-time interactions. The three activation modules can work with any data source, not just the ActionIQ CDP. The move puts ActionIQ on more equal footing with marketing cloud vendors who offer similar modules, although delivery systems like email, CRM, and web content management are not an option…yet.