Adobe Strengthens Links Between Creative and Marketing Platforms

You often surprise me, Dear Reader, but your interest in yesterday’s event technology news was as low as expected. On the other hand, you love news about big martech vendors. So here are marketing-related announcements from Adobe’s MAX conference for creatives. These include integration of content management with marketing workflows, an alliance with creative agency WPP to improve content creation processes, including voice interactions, and a collaboration with Accenture for solutions to design AI-driven personalized experiences as scale. Adobe is on a roll, finally converting the potential synergies between its creative and marketing platforms into reality.