Adweek Buys Target Marketing and Publishing Executive Magazines

Did you scratch you head last year when the Specialty Graphic Imaging Association bought NAPCO Media, publisher of Target Marketing and Publishing Executive? Now you can unscratch it, because SGIA just sold NAPCO to Adweek. Adweek itself was bought by Shamrock Capital in June, and is apparently looking to scale up its audience data.

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Companies Struggle to Keep Up With Growing Data Volume: Splunk Study

September 2, 2020

If bad data doesn’t poison you, you might still drown in the flood. That’s the warning of this Splunk report, which finds that managers expect data volume to grow nearly 5x by 2025 and just 14% say their company is prepared to handle the increase. Download for interesting things about blockchain, augmented and virtual reality, 5G, edge computing, AI, Internet of Things and more. No Bloom filters, though.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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