Beginning next month, Amazon will sell its own smart TVs that will feature the company’s Fire TV software and Alexa voice control. In addition to obtaining direct knowledge of your tv-watching habits, Amazon will be able to take full advantage of the connected-tv ad market, projected to exceed $13 billion this year.
Italy’s privacy watchdog, Garante has asked Ireland’s data protection commissioner to investigate Facebook’s plans to protect people who are filmed, and particularly the data of children collected by the glasses Facebook is producing in partnership with Ray-Ban maker.
The United Arab Emirates will introduce its first federal data protection law later this year. It is intended to provide adequate data protection for data transfers to and from the EU and other regulated jurisdictions, to provide personal protection and spur economic growth.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.