Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products.  The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.

If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.