CabinetM maintains a massive database of over 15,000 martech products linked to company martech stacks.  Their quarterly report offers a few trends: new product announcements and features announcements are down 49% and 22%, respectively, martech investment was down 39%, and acquisitions were up 19%.  The report does highlight major announcements by product category.

Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe.  Then again, both groups are more likely to use multiple technologies than a single platform.  So confusing!  Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.