Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe. Then again, both groups are more likely to use multiple technologies than a single platform. So confusing! Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.
It takes a special kind of person to get excited at the thought of programmatic ad buying for linear TV. If that’s you, here’s news that AMC Networks has made that possible for its AMC, BBC America and We TV cable networks. If that’s not you, well, here’s a kitten.
Contextual ad targeting is often offered as an alternative to third-party cookies and device IDs, although most tests show performance is middling at best. But that’s when context is based on publisher-declared metadata, according to this study from Alliance for Video-level Contextual Advertising (ACVA), who just might be a bit biased. Still, they found when context was classified using AI systems, viewer attention and recall grow by 2x to 4x.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.