Speaking of investments, here’s a $10 million Series C for Anagog, a privacy-friendly location tracking app. Sounds like an oxymoron but Anagog keeps all the detailed information it gathers on the phone itself, building a profile and creating behavior predictions that can trigger brand messages. The system does allow personal data to be shared but only with “explicit user consent”.
If you’re really hungry for coronavirus news, the Customer Experience Matrix blog published a long review http://customerexperiencematrix.blogspot.com/2020/04/companies-scramble-to-study-covid-19.html of recent research findings yesterday. But let’s move on to happier topics, starting with improved bi-directional integrations between Salesforce, mParticle, and mobile marketing platform Airship. Airship also launched a new cross-channel journey manager. The interface is less revolutionary than they seem to think, but it does look better than most.
Marketers’ famous herd instinct is synchronizing their response to coronavirus. First came a rash of announcements offering remote conferencing and collaboration systems, then a slew of chatbots answering coronavirus questions. This week’s trend is studies on coronavirus’ impact on consumer behavior, including increased online sales of groceries, fitness equipment and computers; more video streaming; distrust in government (especially in the U.S.); and expectation that employers will act responsibly. Click for studies from Adobe, Amperity, Edelman, First Insight, Kantar, Placer.ai, Toluna, Upfluence, Yotpo, and Yotta.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.