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Anagog Raises $10 Million Series C for Privacy-Safe Location Tracking

Speaking of investments, here’s a $10 million Series C for Anagog, a privacy-friendly location tracking app. Sounds like an oxymoron but Anagog keeps all the detailed information it gathers on the phone itself, building a profile and creating behavior predictions that can trigger brand messages. The system does allow personal data to be shared but only with “explicit user consent”.

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Airship Extends Salesforce and mParticle Integrations

April 3, 2020

If you’re really hungry for coronavirus news, the Customer Experience Matrix blog published a long review http://customerexperiencematrix.blogspot.com/2020/04/companies-scramble-to-study-covid-19.html of recent research findings yesterday. But let’s move on to happier topics, starting with improved bi-directional integrations between Salesforce, mParticle, and mobile marketing platform Airship. Airship also launched a new cross-channel journey manager. The interface is less revolutionary than they seem to think, but it does look better than most.

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Companies Rush to Report Coronavirus Impact on Consumers

April 1, 2020

Marketers’ famous herd instinct is synchronizing their response to coronavirus. First came a rash of announcements offering remote conferencing and collaboration systems, then a slew of chatbots answering coronavirus questions. This week’s trend is studies on coronavirus’ impact on consumer behavior, including increased online sales of groceries, fitness equipment and computers; more video streaming; distrust in government (especially in the U.S.); and expectation that employers will act responsibly. Click for studies from Adobe, Amperity, Edelman, First Insight, Kantar, Placer.ai, Toluna, Upfluence, Yotpo, and Yotta.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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