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Anagog Raises $10 Million Series C for Privacy-Safe Location Tracking

Speaking of investments, here’s a $10 million Series C for Anagog, a privacy-friendly location tracking app. Sounds like an oxymoron but Anagog keeps all the detailed information it gathers on the phone itself, building a profile and creating behavior predictions that can trigger brand messages. The system does allow personal data to be shared but only with “explicit user consent”.

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Airship Extends Salesforce and mParticle Integrations

April 3, 2020

If you’re really hungry for coronavirus news, the Customer Experience Matrix blog published a long review http://customerexperiencematrix.blogspot.com/2020/04/companies-scramble-to-study-covid-19.html of recent research findings yesterday. But let’s move on to happier topics, starting with improved bi-directional integrations between Salesforce, mParticle, and mobile marketing platform Airship. Airship also launched a new cross-channel journey manager. The interface is less revolutionary than they seem to think, but it does look better than most.

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Companies Rush to Report Coronavirus Impact on Consumers

April 1, 2020

Marketers’ famous herd instinct is synchronizing their response to coronavirus. First came a rash of announcements offering remote conferencing and collaboration systems, then a slew of chatbots answering coronavirus questions. This week’s trend is studies on coronavirus’ impact on consumer behavior, including increased online sales of groceries, fitness equipment and computers; more video streaming; distrust in government (especially in the U.S.); and expectation that employers will act responsibly. Click for studies from Adobe, Amperity, Edelman, First Insight, Kantar, Placer.ai, Toluna, Upfluence, Yotpo, and Yotta.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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