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App Science Launches Tool to Measure CTV Campaign Results

As third-party cookies vanish, connected TV (CTV) becomes as a more measurable alternative to Web display ads. App Science has just emerged from stealth to take advantage of this with Insights Report, a dashboard that analyzes campaign performance by correlating data from 300 million mobile devices and 110 million CTV households. It’s a spinoff of Sabio, which offers CTV ad targeting services.

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PostHog Raises $12 Million for Open Source, No-Code Product Analytics

December 18, 2020

PostHog – whose stylized hedgehog logo is so darn cute – has raised a $12 million Series A for its open source product analytics system. The no-code system captures events and behaviors in mobile and Web apps, loads them into a data store, and gives users tools to analyze them. Product and content analytics are trends to watch if you’ve already binged all the good Netflix series.

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Meta Faces Class Action for Overcharging Facebook Advertisers

April 17, 2025

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

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