App Science Launches Tool to Measure CTV Campaign Results

As third-party cookies vanish, connected TV (CTV) becomes as a more measurable alternative to Web display ads. App Science has just emerged from stealth to take advantage of this with Insights Report, a dashboard that analyzes campaign performance by correlating data from 300 million mobile devices and 110 million CTV households. It’s a spinoff of Sabio, which offers CTV ad targeting services.