Sure, we’re biased. But the numbers are mostly from public sources that have no particular ax to grind. We found the 27 CDP vendors had just over $300 million revenue in 2016 and are growing at better than 50% annually, which would lead to $1 billion in revenue for 2019. Download the full report for vendor list, funding, client counts, and other details.

Logtrust bills itself as “the Real-time Big Data-in-Motion as-a-Service firm for Fast Data, Big Data analytics” which won’t win any awards for elegance but does get the point across, I suppose. That point being, it ingests streams of data in real time and allows analysis including visualization, prebuilt queries and event detection. This can obviously be helpful for marketers, although the system isn’t specifically designed to unify customer data from multiple sources. So also not a CDP. The company just raised $11 million.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.