AppsFlyer Raises $56 Million to Capture Mobile App Events
AppsFlyer captures mobile app events and uses them for attribution and marketing analytics. That’s even more interesting than it sounds because what the company really does it integrate with 2,000 partners including marketing automation, analytics, and retargeting firms as well as media companies. So it’s at integration hub though not a true CDP. The company is growing crazy fast – as in, from 40 to 240 people in the past two years – and just raised a $56 million Series C, bringing total funding to $84.