Shoppable TV enables viewers to use their connected TV screen to buy products directly off the TV. The pause, browse and buy capability takes advantage of brand integrations of products shown in television shows and allows viewers to buy what they see.
Microsoft is about to spend big on Australia, investing US$3.2 billion to expand AI and cloud computing capabilities there 250%. The company also plans to expand its number of data centres from 20 to 29. This comes copywrite lawyers and human rights organizations have been trying to put protections in place around AI use.
Asia’s digital economies are continuing to post impressive gains, with cross-border initiatives and tools offering businesses new avenues to unlock unprecedented growth despite economic difficulties, according to a new report titled “How Asia Buys and Pays 2023: Tapping into Asia’s Regional Commerce Opportunities” by market intelligence firm International Data Corporation (IDC).
Google will begin the U.S. rollout of its much-anticipated generative AI search capability this week, with rollout in other countries “coming soon.” Search results include links to information sources but Website owners still worry that detailed answers will result in fewer people clicking past Google to their own websites. From Google’s perspective that’s a feature, not a bug.