The second half of 2023 is being viewed as a tipping point by some analysts who see Australia’s post-COVID retail spending in tapering off. Consumers have seen costs rise faster than wages and that coupled with rising interest have depressed spending.
The American cloud-based software company Salesforce launched Salesforce ‘Starter,’ a Customer Relationship Management (CRM) software for MSMEs in India. The MSME CRM tool will provide sales, business analytics and email marketing tools to users through a single application enabling businesses to view customer data spread across different applications.
The agreement gives telecom company, Telstra the ability to offer voice-only and voice plus to their customers in remote areas by replacing copper lines with Starlink Satellite rooftop connections. The launch is expected late 2023.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.