B2B Martech Budgets Up Sharply in 2021: Spiceworks Ziff Davis Survey

Whatever you may have heard about martech fatigue, tech companies remain enthusiastic buyers.  This Spiceworks Ziff Davis survey of enterprise B2B tech marketing leaders found that 51% are increasing martech spend this year, including 19% planning an increase of at least 50%.  They may be asking more than tech can deliver: the top feature they’re looking is a system that creates alignment across people, data, processes, and systems.