Banzai Raises $7 Million Series A for Event Management
This is not the happiest moment for the event management industry. But coronavirus too shall pass, so event marketing automation vendor Banzai has proceeded with a $7 million Series A funding.
This is not the happiest moment for the event management industry. But coronavirus too shall pass, so event marketing automation vendor Banzai has proceeded with a $7 million Series A funding.
Today’s theme is “odd couples”. First up: contact center software vendor Serenova is merging with video conferencing vendor Lifesize. The connection may seem tenuous but remember that Serenova was purchased in 2016 by Marlin Equity Partners, which then backed Serenova’s acquisition of Telstrat call analytics in 2017 and ProScheduler workforce scheduling in 2019. The stated goal is a “holistic unified communications portfolio”
Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.
Among the many product announcements at Adobe Summit 2024 was Real-Time CDP Collaboration, a data clean room for advertisers and publishers. Real-Time CDP will also be able to pull data directly from AWS, Snowflake and other data warehouses. Most of the other announcements related to Firefly generative AI tools and included an AI assistant embedded across Experience Platform.