Banzai Raises $7 Million Series A for Event Management
This is not the happiest moment for the event management industry. But coronavirus too shall pass, so event marketing automation vendor Banzai has proceeded with a $7 million Series A funding.
This is not the happiest moment for the event management industry. But coronavirus too shall pass, so event marketing automation vendor Banzai has proceeded with a $7 million Series A funding.
Today’s theme is “odd couples”. First up: contact center software vendor Serenova is merging with video conferencing vendor Lifesize. The connection may seem tenuous but remember that Serenova was purchased in 2016 by Marlin Equity Partners, which then backed Serenova’s acquisition of Telstrat call analytics in 2017 and ProScheduler workforce scheduling in 2019. The stated goal is a “holistic unified communications portfolio”
Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.