The Campaign for a Commercial-Free Childhood, which often leads campaigns to protect kids from big tech, has sent a co-signed letter to Facebook appealing for it to stop plans for its under-13 Instagram program. They argue that it poses multiple risks to young children and adolescents, including excessive focus on appearance, challenging their sense of self and well-being, and increased risk of depression and suicide ideation. Concern was also raised about Instagram algorithms that could be used to persuade children to use other apps or otherwise hook kids.

According to a new survey conducted by Forrester for Permutive, 73% of brand marketers are worried about the new and more restrictive privacy laws. They are also very concerned about the increased use of ad blockers and exercising consent options. Executives cite data depreciation and reduced data availability as major concerns. Meanwhile, 50% of publishers see privacy as an opportunity to work more closely with advertisers and nearly all have implemented (20%), established (28%) or are discussing (47%) a 1st party data monetization strategy.