BigID launches freemium, privacy-on-demand SaaS platform

A day after announcing a $30M investment from Advent International, BigID introduced, a new privacy portal for organizations that don’t have a designated privacy team in-house to satisfy regulatory demands and manage customer trust. Designed for use by marketers and non-professional privacy managers, the system can help manage and automate key functions including consent, cookie management and data rights.

Read More – new platform

Read More – new funding

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Data Trusts may provide a way to monetize citizen data

April 27, 2021

The EU, Google and others are exploring various ways to utilize massive amounts of consumer data with permission from and accountability to individuals via data trusts that would manage the data on their behalf. This is not a new concept, but it is one that may gain traction as individuals exercise rights to ownership of their data. Here’s a paper I recently published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications,, that explores this in-depth.

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American Press Institute/Associated Press study finds 1/3 Americans don’t think facts matter

April 27, 2021

A survey of more than 2500 U.S. adults indicates that of five journalism values tested, facts mattered most, but still 1/3 overall didn’t feel facts are the key to knowing what’s true.  There’s even less agreement with other journalism values, with just 29% agreeing that exposing problems is the best way for society to solve them. Support for these values had less to do with political party or ideology than with moral instincts that cut across demographics.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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