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BigID launches freemium, privacy-on-demand SaaS platform

A day after announcing a $30M investment from Advent International, BigID introduced BigID.me, a new privacy portal for organizations that don’t have a designated privacy team in-house to satisfy regulatory demands and manage customer trust. Designed for use by marketers and non-professional privacy managers, the system can help manage and automate key functions including consent, cookie management and data rights.

Read More – BigID.me new platform

Read More – new funding

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Data Trusts may provide a way to monetize citizen data

April 27, 2021

The EU, Google and others are exploring various ways to utilize massive amounts of consumer data with permission from and accountability to individuals via data trusts that would manage the data on their behalf. This is not a new concept, but it is one that may gain traction as individuals exercise rights to ownership of their data. Here’s a paper I recently published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications, https://www.henrystewartpublications.com/jdpp, that explores this in-depth.

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American Press Institute/Associated Press study finds 1/3 Americans don’t think facts matter

April 27, 2021

A survey of more than 2500 U.S. adults indicates that of five journalism values tested, facts mattered most, but still 1/3 overall didn’t feel facts are the key to knowing what’s true.  There’s even less agreement with other journalism values, with just 29% agreeing that exposing problems is the best way for society to solve them. Support for these values had less to do with political party or ideology than with moral instincts that cut across demographics.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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