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BlueVenn Survey: Marketers Struggle with Analytics and Single Customer View

Eight in ten marketers lack the knowledge or resources to create a true Single Customer View, according to a survey by customer data platform vendor BlueVenn. The survey also found that four in ten have more than 20 data sources, three in ten feel their brand has managed to accomplish genuine omni-channel marketing, and one in ten consider the concept of a Single Customer View to bad a “mythical beast” that isn’t practical in the real world.