This isn’t the place to discuss gun control but #BoycottNRA illustrates much about corporate involvement in social issues in general and Amazon and Google in particular. Already under attack as monopolists, their response to demands they sever ties with the National Rifle Association may have a major impact on public attitudes. Facebook has largely been on the sidelines of this one.
Personalization vendor SmarterHQ has released an identity resolution framework to track customers across time, channels and devices. They’ve always gathered data from multiple sources so presumably what’s new is improved matching methods. Maybe more interesting is that they consider identity resolution a feature worth promoting. File it under the same heading as Tapad repositioning itself as a CDP.
Do consumers want marketers to have their data? One hint is that 41% in a RSA survey said they’ve given false information when filling out online forms. The most common reason was to avoid unsolicited communications. They also take direct action: 54% said they avoid buying from companies known to mishandle consumer data and 50% are more likely to shop with companies that take data protection seriously. Just 11% said they never give any thought to companies’ reputations for data protection.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.