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Brand Intimacy Increased During Pandemic: MBLM Report

Finally, the branding gurus at MBLM have assessed the impact of COVID-19 on brand intimacy. The topline finding is people feel an emotional connection with 23% more brands than before the pandemic. But read the study for a slew of concepts including emotional connection, archetypes, relationship stages, and the brand intimacy quotient. So much fun.

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Consumers increasingly concerned about data sharing during pandemic

October 27, 2020

Two new CISCO reports reveal global concern about remote work security CISCO’s surveys the Future of Secure Remote Work Report of 3,000 IT executives and second annual Consumer Privacy Survey of 2,600 consumers, highlight challenges of remote work during the pandemic. The first reports 85% of companies say cybersecurity is extremely important; the second found 60% of users are concerned about the privacy of remote connection tools.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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