Finally, the branding gurus at MBLM have assessed the impact of COVID-19 on brand intimacy. The topline finding is people feel an emotional connection with 23% more brands than before the pandemic. But read the study for a slew of concepts including emotional connection, archetypes, relationship stages, and the brand intimacy quotient. So much fun.
Two new CISCO reports reveal global concern about remote work security CISCO’s surveys the Future of Secure Remote Work Report of 3,000 IT executives and second annual Consumer Privacy Survey of 2,600 consumers, highlight challenges of remote work during the pandemic. The first reports 85% of companies say cybersecurity is extremely important; the second found 60% of users are concerned about the privacy of remote connection tools.
It’s no longer news that the pandemic has accelerated digital transformation, but it’s still interesting to see just how much. AppDirect found 69% of B2B marketers had accelerated digital plans or launched new projects, while 89% of CIOs told Dynatrace that digital transformation has sped up.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.