Brand Intimacy Increased During Pandemic: MBLM Report

Finally, the branding gurus at MBLM have assessed the impact of COVID-19 on brand intimacy. The topline finding is people feel an emotional connection with 23% more brands than before the pandemic. But read the study for a slew of concepts including emotional connection, archetypes, relationship stages, and the brand intimacy quotient. So much fun.

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Consumers increasingly concerned about data sharing during pandemic

October 27, 2020

Two new CISCO reports reveal global concern about remote work security CISCO’s surveys the Future of Secure Remote Work Report of 3,000 IT executives and second annual Consumer Privacy Survey of 2,600 consumers, highlight challenges of remote work during the pandemic. The first reports 85% of companies say cybersecurity is extremely important; the second found 60% of users are concerned about the privacy of remote connection tools.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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