News

Broadband Provider Altice USA Purchases Addressable Advertising Vendor Audience Partners

Here’s a crazy coincidence: one day after the FCC gave cable operators easier access to customer data, cable operator Altice announced its acquisition of Audience Partners, which uses audience data to target TV and online advertising at individuals. Altice is the fourth largest cable operator in the U.S., with most customers in New York, New Jersey, Connecticut and Pennsylvania.