Here’s a crazy coincidence: one day after the FCC gave cable operators easier access to customer data, cable operator Altice announced its acquisition of Audience Partners, which uses audience data to target TV and online advertising at individuals. Altice is the fourth largest cable operator in the U.S., with most customers in New York, New Jersey, Connecticut and Pennsylvania.
Customer Data Platform vendor RedPoint Global today announced a new Customer Engagement Hub. What’s new with that? RedPoint says the new product extends beyond marketing to all customer touchpoints. More concretely, it adds real-time features including identity resolution, next-best-action recommendations, and interaction orchestration.
If identity verification is important, then Identity-Verification-as-a-Service can’t be far behind.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.