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Budgets Cut for 55% of Marketers During Pandemic: Chief Marketer Survey

How badly have marketers been hit by the pandemic? More than half – 55% — reported a budget cut, according to this Chief Marketer study. The marketing mix is also changing, with growth in social media, content marketing, influencer marketing, and email. Losers include search marketing, referrals, and, of course, live events.

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Tapad and Reveal Mobile Partner to Expand Location-Based Advertising

August 5, 2020

I guess there’s some irony in talking about location tracking at a time when much of the country is rarely leaving home. But the pandemic shall pass and when it does, marketers will be eager to connect the dots between advertising and in-store customer behaviors. Which brings us to this announcement that location-based ad and attribution vendor Reveal Mobile is partnering with Tapad, which will help them to measure retail foot traffic and target store visitors (and their households) across devices.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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