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Budgets Cut for 55% of Marketers During Pandemic: Chief Marketer Survey

How badly have marketers been hit by the pandemic? More than half – 55% — reported a budget cut, according to this Chief Marketer study. The marketing mix is also changing, with growth in social media, content marketing, influencer marketing, and email. Losers include search marketing, referrals, and, of course, live events.

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Tapad and Reveal Mobile Partner to Expand Location-Based Advertising

August 5, 2020

I guess there’s some irony in talking about location tracking at a time when much of the country is rarely leaving home. But the pandemic shall pass and when it does, marketers will be eager to connect the dots between advertising and in-store customer behaviors. Which brings us to this announcement that location-based ad and attribution vendor Reveal Mobile is partnering with Tapad, which will help them to measure retail foot traffic and target store visitors (and their households) across devices.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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