We now put most of our privacy news in our separate privacy newsletter. But that won’t come out again until next week and I thought it worth reporting sooner that California Proposition 24, the California Privacy Rights Act (CPRA), passed in this week’s election. The law adds gives consumers greater control over personal data use, although some think it goes too far.
The News Gods are back at work and have delivered a sparkling new CDP from Zeta Global. In fact, it’s not a mere CDP but a CDP+. Plus factors include persistent ID management, proprietary intent data and behaviors, and AI-generated insights.
Intouch Insight reports that consumers have shifted to online purchasing during that pandemic but now are starting to return to old patterns. Convenience and price are now their highest priorities, while cleanliness has fallen from first place in May 2020 to third place in October.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.