Casted Takes $2.35 Million for B2B Podcast Platform

Finally, we have a $2.35 million round for Casted, which offers a software-as-a-service platform to manage branded B2B podcasts. It’s still more proof that B2B podcasting is officially a thing. Speaking of which, tune into the Talking Stack podcast featuring CDP Institute’s David Raab, martech guru Anand Thacker, and MarTech Adivisor editor-in-chief Chitra Iyer.

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Quintesse Offers Contextual Targeting as Cookie Substitute

February 7, 2020

Even the most tech-savvy marketers are puzzled about the impact of privacy changes. One result – or maybe it’s a cause – is vendors who position barely-related technology as “pro-privacy” solutions. Case in point: Quintesse describes its natural language processing system for understanding the content of Web pages as an alternative to third party cookies. Their pitch is if you can’t target individuals with cookie-based profiles, you can target on page content instead. It’s a tenuous connection at best.

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