CDP Institute

A survey of more than 3,000 consumers conducted by customer data platform provider Zeotap serves as a call to action to brands to lead with privacy, or suffer consumer distrust and desertion. Consumers know their data is worth a lot and 62% are prepared to buy from brands who guarantee not to share their personal information. Plus, 58% say they would recommend those brands to friends and family. So, while brands fear fines from regulation, Zeotap says the bigger cost is the loss of consumer loyalty.

Disinformation is B-A-D, according to 69% – and 40% report they now avoid watching the news. Imagine that!

The analysis, conducted by Pixalate’s team on the last day of Q4 2021 (December 31st), found that out of 379,000 child-directed apps on Google & Apple app stores:  63% are from unknown countries 40% access personal information 22% have no detected privacy policy

“We must hold social media platforms accountable for the national experiment they’re conducting on our children for profit,” Biden said. “It’s time to strengthen privacy protections, ban targeted advertising to children, demand tech companies stop collecting personal data on our children.” –US State of the Union

Researchers at VPN company, PrivacyCo, have found that terms and conditions – particularly those tied to free versions of the game – often include a host of third-party trackers.

The suit brought by California residents claimed Google violated their right to privacy under California law through implementation of an exposure notification system that made sensitive data accessible to other apps via a system log.

The Electronic Frontier Foundation (EFF) is urging the US Federal Trade Commission (FTC) to investigate a major security flaw found in white label Android spyware apps. These apps, often marketed for use for child-tracking or monitoring employees, have also been used by domestic abusers to spy on ex- or current partners. The security concern was raised by TechCrunch, which reported that this stalkerware network was monitoring 400,000 people around the world.

Japan will enact a major Amendment to its existing privacy law, the Act on the Protection of Personal Information (APPI). This will also affect foreign business owners, regardless of whether they have a presence in Japan, so long as goods or services are provided to Japanese users. Changes include, 1) making it mandatory to respond immediately to requests for disclosure or correction of data being held, 2) user right to request deletion of data the business doesn’t need to keep, and 3) obligation for businesses to promptly report specific types... Read More >

Research by the bipartisan Future of Tech Commission, which is spearheaded by a former US Secretary of Education, a former Massachusetts governor and the head of Common Sense Media, found 76% of Americans support restricting companies from collecting and using personal data beyond what’s needed for effective service. Their report, resulting from public opinion polls and virtual town halls conducted throughout the US and in two locations in Europe found bipartisan support for the government to play a role in protecting consumers’ privacy and curbing the amplification of mis- and... Read More >

The Federal Trade Commission (FTC) has proposed settlement with WW’s Kurbo subsidiary that includes, 1) requiring that WW obtain verifiable parental consent before collecting information, 2) destroying all personal information that was obtained in violation of the Children’s Online Privacy Protection Act (COPPA) plus getting rid of algorithms and, 3) paying a $1.5 million penalty.

New research from McAfee shows mobile is increasingly the favored device for adults and kids, but children’s phones are far less protected, particularly when it comes to use of passwords and implementing system updates.

The platform enables use of AI-powered technology to support robust identity frameworks that can be modified quickly and easily.