“We must hold social media platforms accountable for the national experiment they’re conducting on our children for profit,” Biden said. “It’s time to strengthen privacy protections, ban targeted advertising to children, demand tech companies stop collecting personal data on our children.” –US State of the Union
The analysis, conducted by Pixalate’s team on the last day of Q4 2021 (December 31st), found that out of 379,000 child-directed apps on Google & Apple app stores: 63% are from unknown countries 40% access personal information 22% have no detected privacy policy
Researchers at VPN company, PrivacyCo, have found that terms and conditions – particularly those tied to free versions of the game – often include a host of third-party trackers.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.